There's a very specific and meaningful reason we call it Customer Solution Design and not customer solution fit—there are no cookie cutter solutions around here. While everyone's goal is to retain, acquire and grow their business, a successful program starts and ends with your company's needs and nothing else. The road in-between is one of creation and testing; an evolution on a journey that brings you increasingly closer to your customers so that you can leverage those strong relationships to influence behavior and acquire more great customers.

As a full-service partner, you will have a dedicated SHC Direct Relationship Manager working by your side. This is a person who will come to know your business intimately and will guide your program through strategy, implementation and execution with the big picture always in mind. Along the way, we continually refine and evolve your program for increased impact and maximum results from the insight we gather.

Some companies already have vast amounts of customer data and some have none. Some think they know everything there is to know about their customers, but actually have not tapped their resources fully. The key is to establish where you are and how much you know; looking at past efforts and assessing the potential of possibilities for the future. The more we know the faster we begin to track your customers over time; and the picture becomes increasingly clear.

A poorly thought out plan treats loyalty programs the same way it treats secret agents; inevitable doom—swift and tragic. This means it's vital to review not only all possible avenues, but your current activities alongside those of your competitors. What are you doing right now? What are the other folks up to? How are your customers behaving and how do we want them to behave? With these elements in mind, your program begins to take shape, accounting for all the necessities like brand identity, company culture and customer tolerance while avoiding the pitfalls of excessive margin and liability.

SHC Direct is an expert at execution. We start with planning and fact finding; establishing our relationship. Then we move to execution. Your goal is to get closer to your customers, and a standard consultant isn't going to cut it. You need someone who can work with you to determine what to do, explain why it should be done—and then go out and do it. Combining strategy with execution provides you with a fluid experience that takes place seamlessly under one roof. Your customers benefit with a better program with which to utilize you as their company of choice.

As your program rolls out and information rolls in; you now have a better picture of your customer base as a whole and each of its demographic segments. Our Decision Support Analytics team reviews the data to answer your questions; and now it's time to think of more. Let's examine what we've learned, look at what we've accomplished, then leverage it all to raise the bar again and retain, grow and acquire at an even higher level. The process keeps things fresh—gets better—grows bigger. It's an ongoing evolution that continues to reward, teach, and feed off itself to strengthen relationships and push the bottom line for all types of retail chains, financial institutions and more.