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The Private Label Credit Card Dilemma
Is your private label card really as powerful a tool for cultivating customer loyalty – especially in today's credit averse environment – as it perhaps once was?
The fact is, a number of retail marketing leaders have been determining that the answer is NO. See why.
The Loyalty Planning Process: Five Questions to Think Through Before You Launch
If you are exploring the viability of launching a loyalty program – whether it is your intention to work with a resource partner or manage the program internally – you will be well served to carefully consider the types of questions posed in the balance of this article. Read now!
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