With more than 100 years of combined experience supporting channel incentive programs, SHC Direct's program management team has the knowledge and infrastructure to support all aspects of any channel engagement solution you offer.

Every program we launch has a Senior Relationship Manager assigned to help continuously identify opportunities to improve program performance. As the voice of your organization to our internal team, and vice versa, your RM will be dedicated to ensuring your objectives are at the forefront of everything we do to support you, while also delivering you the best thinking of our collective support team.

We are equipped to handle any data collection mechanism required based on the program structure, whether we're receiving performance files directly from you or your dealers, or from individual participants submitting claims online and/or via mail. Once received, we quickly process and report the results—and issue rewards, which is critical for maintaining the momentum and positive experience for the participants.

For claim-based programs, we have developed a proprietary claim management system for a complete online claim submission process that can remove dependence on the US mail, should you wish to entertain that option.

As discussed above, we have a creative team that develops consistent branding and messaging in support of your program, for both print and electronic delivery channels. All communications are custom developed, so you have the opportunity to truly differentiate your chosen vehicle from others.

All of our programs are supported with 24-hour, 365 day customer service with agents trained on the specific aspects of your program. Every program we operate is provided a custom phone number, with specific target performance monitored and scored on a monthly basis.

When asked why they want to launch an incentive program, most companies respond it's because all of their competitors are doing it—which can only be used as budget rationale for so long. Our philosophy is to position an analytics strategy as a means to help make decisions based on actual performance data, mapped against goals and expectations.

We firmly believe that collected program data can be used to help address strategic program questions, such as:

Traditionally, these questions have been difficult to address, but only because the right planning has not gone into launching an incentive program.

With the right foresight and test strategy, paired with supplemental sales data from your organization, we can build a fundamental reporting structure to help address questions like this, and monitor changes in results based on tweaks we make to the program. The ultimate goal is to optimize your channel engagement spend using continuous analytic support.