CRMC Chicago (Customer Relationship Management Conference)
June 2-4, 2010
Marriott Michigan Avenue, Chicago, IL
www.thecrmc.com
SHC Direct will be Platinum Sponsors at the CRMC Chicago. The CRMC is a conference specifically designed for retail marketing decision makers. The event consists of quality presentations made by high level marketers from major retail and restaurant brands. This year, in addition to conducting a loyalty workshop, SHC Direct will sponsor a presentation by Ron Stoupa, Vice President of Marketing and Scott Allen, Director of CRM for Pep Boys on the topic of "Aligning the Organization to Ensure a Successful Customer Loyalty Implementation.”  Please take a moment during networking times to drop by the SHC Direct tabletop display to learn more about us.  

IRCE (Internet Retailers Conference and Exhibition)
June 8-11, 2010    Booth 702
McCormick Place, Chicago, IL
www.internetretailer.com/IRCE2010/

Loyalty and Personalization: The Next Generation of Retail CRM
Last year, RSR found loyalty programs at a crossroads. Many retailers were not getting value out of their programs, and had locked themselves into a “pay to play” catch-22, where they were essentially offering discounts to consumers in exchange for collecting purchase history. This year’s report takes a step back to look at more foundational capabilities for customer data collection, management, and use – which can be used with or without a loyalty program. Whether it is to a loyalty card holder or just a high-frequency shopper, the tools are the same: retailers must be able to identify target segments, design offers, deliver offers, and track performance. Has the industry evolved to a point where retailers can consistently delight their customers? The short answer is no – but there have been signs of progress. -- (download)