Loyalty and Personalization: The Next Generation of Retail CRM
Last year, RSR found loyalty programs at a crossroads. Many retailers were not getting value out of their programs, and had locked themselves into a “pay to play” catch-22, where they were essentially offering discounts to consumers in exchange for collecting purchase history. This year’s report takes a step back to look at more foundational capabilities for customer data collection, management, and use – which can be used with or without a loyalty program. Whether it is to a loyalty card holder or just a high-frequency shopper, the tools are the same: retailers must be able to identify target segments, design offers, deliver offers, and track performance. Has the industry evolved to a point where retailers can consistently delight their customers? The short answer is no – but there have been signs of progress. -- (download)

Event Sponsor: TNS Retail Forward 2008 Strategic Outlook Conference
State of the Retail Industry: A Brave New World
Oct. 21, 2008
Chicago, IL
TNS Retail Forward hosts an annual one-day Strategic Outlook Conference focusing on the outlook of retailing and consumer goods marketing and distribution. This high caliber event is attended by hundreds of senior-level executives in strategy, marketing, shopper insights, business development, operations, research, and technology representing some of the leading retail and consumer packaged goods companies from around the world. For more information or to register, click here.

Event Exhibitor: 2008 Loyalty, Incentive and Reward Expo
Link (http://www.loyaltyexpo.com/)
November 2-4, 2008
Omni Orlando Resort at ChampionsGate
1500 Masters Blvd
ChampionsGate, FL 33896
The only Conference focused on maximizing your customer , employee, and client relationships. The even brings together the needed experts to allow you to:

• Build the strongest possible relationships with your customers
• Share your success stories and pain points
• Build truly effective loyalty and rewards programs

Gain understanding of how your organization can enhance your relationship building philosophies and initiatives to increase customer commitment, communication and overall customer value. For more information or to register, click here.